Key pressures for enterprise video:
- need to improve corporate communications and time-to-information
- need to differentiate external brand from industry competitors
- excessive corporate travel is not cost or time-effective
Learning and development pressures:
- need to deliver learning programs in a more “on-demand” format
- desire to spread the knowledge of individual subject matter experts throughout the organisation more efficiently
- need to deliver consistent learning programs to a geographically dispersed employee base
Key video-based marketing pressures:
- key products / brands lack audience awareness
- need to improve customer interactions
- audience does not understand value proposition of key products / brands
Components for successful social video:
- live streaming broadcast abilities throughout the organisation
- tools for individuals to share existing video assets
- social networking features integrated with video content
- tools for individuals to create new video assets
